ICP, exclusions, buying triggers, and account tiers.
Fewer accountsFounder-led B2B growth
Find the accounts worth pursuing.
GTM Cadence turns ICP judgment into a practical account map: who to pursue, why now, which route to use, and what happens next.
50 named accounts
Route logic
Value angles
Weekly next actions
The work before outreach
Most outbound help starts too late.
Lists, sequences, and automation only work when the account logic is sharp. GTM Cadence starts with the commercial judgment founders usually keep in their heads: who is worth pursuing, what changed, and why this route might earn attention.
The result is a smaller, better account universe and a cadence the founder or team can actually run each week.
Operating model
Commercial judgment, data work, and channel route in one loop.
Signals, context, people, tools, and timing.
Sharper angleEmail, LinkedIn, partners, direct mail, and founder follow-up.
Right channelWeekly review, next actions, message iteration, and data refresh.
Live cadenceWhat gets built
A usable account map, not a strategy deck.
The first outputs are practical operating artifacts: named accounts, why they fit, what signal matters, which route to use, and what the next action should be.
01
Account universe
Named companies, exclusions, buying triggers, data gaps, and the reason each account is worth attention.
- Fit tiers
- Signal notes
- Missing fields
02
Route logic
Which accounts need founder POV, partner context, direct mail, LinkedIn warm-up, or a simple email path.
- Channel route
- Value angle
- First touch
03
Weekly operating loop
A lightweight cadence for refreshing data, reviewing signals, updating messaging, and deciding the next action.
- Review fields
- Next action
- Follow-up owner
Ways to work
Start with the account map. Build only what the market justifies.
Entry
Account Map Sprint
ICP, first accounts, value angles, data gaps, and first route.
from£1.5k-£2.5k
Core
Pipeline System Build
Account list, enrichment workflow, messaging, channel routes, CRM workflow, and launch cadence.
project£5k-£10k
Ongoing
Weekly GTM Operator
Weekly account review, data refresh, message iteration, signal checks, and follow-up.
monthly£2.5k-£7.5k/moFit
For markets where fit and timing matter.
Good fit
- Founder-led B2B with a real offer and a narrow buyer universe.
- Commerce infrastructure, fulfilment, logistics, gifting, AI GTM, workflow SaaS, or B2B services.
- Useful market knowledge, but underbuilt account selection, tooling, or follow-up.
Not the fit
- Generic SDR outsourcing or high-volume cold email blasting.
- Pure AI automation without a commercial GTM outcome.
- No account hypothesis, proof, or clear reason buyers should care.
First move
Map the first 50 accounts worth pursuing.
Send the target market, offer, current tools, and where pipeline gets stuck.