ICP and exclusions
Define the best-fit accounts, useful exclusions, buying triggers, and the situations worth pursuing.
GTM Cadence
I help founders turn market instinct into a clearer ICP, stronger message, cleaner account data, useful tooling, and a simple cadence for creating qualified pipeline.
For founder-led B2B teams where pipeline depends on sharper buyer logic, not more generic volume.
What it does
Before adding more activity, the work is to make the commercial logic explicit: who fits, why they care, what proof matters, what data is missing, and what the team can actually run each week.
Define the best-fit accounts, useful exclusions, buying triggers, and the situations worth pursuing.
Turn the value proposition into sharper angles, proof points, objections, and buyer-ready copy.
Enrich and structure account research so the best opportunities and next actions are visible.
Wire the workflow, CRM views, AI assistance, and weekly review rhythm that keep GTM moving.
What you leave with
The edge
This is useful when the GTM problem sits between strategy, copy, data, tools, and founder judgment. That is where generic outbound support or pure automation usually gets too thin.
Enough commercial taste to challenge the ICP, buyer pain, category frame, and proof.
Strong enough with copy and positioning to make the offer easier to understand and test.
Hands-on enough to clean, enrich, process, and structure target account data into a usable view.
Practical enough to wire modern AI and GTM tools without losing the human judgment loop.
Ways to start
The starting point should create usable GTM clarity quickly. From there, the work can stay strategic, become a build, or turn into a weekly operating layer.
A compact reset on ICP, value proposition, account criteria, data gaps, and the first cadence.
fixed scopeImplement the account view, CRM workflow, research process, message system, and launch rhythm.
projectWeekly account review, copy iteration, data upkeep, tool support, and next-action decisions.
retainerFit
The work is strongest when there is already a real B2B offer and useful founder insight, but the GTM motion is still too scattered, manual, or noisy.
First move
Share the company, offer, target buyers, current tools, and where pipeline gets stuck. The first reply should clarify what to work on next, not bury you in a generic GTM plan.