Founder-led B2B growth

Find the accounts worth pursuing.

For founder-led B2B teams with a narrow market and a real offer. Choose the accounts worth personal effort, then build the data, message, route, and weekly follow-up around them.

Map my first 50 accounts See the work
ICP lens Account signals Channel route Follow-up owner

The work before outreach

Most outbound help starts after the hard decisions.

Lists, sequences, and automation only work when the account logic is sharp. GTM Cadence starts with the commercial judgment founders usually keep in their heads: who is worth pursuing, what changed, and why this route might earn attention.

50 account shortlist 4 route decisions 1 weekly cadence
Account room Before the first send
Founder review
01 ICP judgment

Fit rules, exclusions, buying triggers, and account tiers.

02 Signal check

What changed, why now, and whether the account has a live reason to care.

03 Route choice

Founder POV, warm path, direct mail, LinkedIn, email, or hold.

04 Weekly review

Refresh signals, next actions, owners, and follow-up state.

Not generic SDR outsourcing Not AI automation without GTM judgment Built around named accounts

What gets built

A usable account map, not a strategy deck.

The first outputs are practical operating artifacts: named accounts, why they fit, what signal matters, which route to use, and what the next action should be.

  • Specific company names
  • Reason to reach out now
  • Channel route by account

Creative route design

When the account deserves more than email.

The channel is chosen after the account logic is clear. Some accounts get a founder note. Some need a warm path. A few deserve a physical moment that makes the follow-up feel earned.

Illustrative route BrightCart / direct-mail moment
Founder review
01 Signal Ops workflow shift
02 Angle Fewer manual handoffs
03 Route Mail, then founder POV
Follow-up queue
  • Send physical note after signal check
  • Founder email 48 hours later
  • Refresh account context weekly

Proof pack

Account judgment before outbound volume.

The work should be inspectable before any sequence launches: who made the list, what signal created the angle, which route makes sense, and where automation is allowed to help.

Not a spray list AI with control Selective direct mail
Week 01 evidence Inspect the decisions before launch
Founder-ready
01 ICP lens Fit thesis

Exclusions, buying triggers, tier logic, and named-account rationale.

Include
Operational pain, narrow buyer universe, visible trigger
Exclude
Generic category fit, stale intent, weak route to buyer
02 Signal copy Why now

Message angles written from account context, not generic persona pain.

03 Route logic Channel choice

Email, LinkedIn, warm path, founder POV, or direct mail only when earned.

04 Quality gates
  • Data fields change the route
  • Copy references a real signal
  • Follow-up owner is clear

Ways to work

Start with the account map. Build only what the market justifies.

Entry

Account Map Sprint

ICP, first accounts, value angles, data gaps, and first route.

  • 50 account map
  • First route logic
from£1.5k-£2.5k
Core

Pipeline System Build

Account list, enrichment workflow, messaging, channel routes, CRM workflow, and launch cadence.

  • Data workflow
  • Launch cadence
project£5k-£10k
Ongoing

Weekly GTM Operator

Weekly account review, data refresh, message iteration, signal checks, and follow-up.

  • Weekly review
  • Data refresh
monthly£2.5k-£7.5k/mo

Fit

For markets where fit and timing matter.

Good fit

  • Founder-led B2B with a real offer and a narrow buyer universe.
  • Commerce infrastructure, fulfilment, logistics, gifting, AI GTM, workflow SaaS, or B2B services.
  • Useful market knowledge, but underbuilt account selection, tooling, or follow-up.

Not the fit

  • Generic SDR outsourcing or high-volume cold email blasting.
  • Pure AI automation without a commercial GTM outcome.
  • No account hypothesis, proof, or clear reason buyers should care.

First move

Map the first 50 accounts worth pursuing.

Send the target market, offer, current tools, and where pipeline gets stuck. The reply should come back as an account map, not a generic outbound plan.

01 Send the market 02 Map the accounts 03 Choose the first route
Request packet 5 inputs in
  • 01Target market or ICP
  • 02Offer or value proposition
  • 03Current data sources and GTM tools
  • 04Channels already in use
  • 05Where pipeline gets stuck
Reply should contain Account map, not generic outbound advice
  • First account tier
  • Signal and angle logic
  • Suggested first route
First handoff
Fit tier Why now First route
Map my first 50 accounts